Cheap Digital Marketing Service – How Affordable is Online Marketing Pricing in 2020?
Pricing for Online Digital Marketing (also called SEO, Search Engine Advertising, or Internet Advertising) ranges from $500 – $7,000 a month, with competition of keywords as the main driver.
Especially in competitive markets, when shopping for a cheap digital marketing service prices, you should make sure you are investing enough to achieve the rankings needed. You will find that the rates you discover are hugely varied. This depends on factors, including the size of the agency, their preferred billing model, and mostly the exact tasks that you want them to complete. For instance, a company that is hired to complete some basic search engine optimization for an existing website is likely going to charge a much more economical rate than someone who is hired to put together a complete digital marketing strategy from scratch. By ‘basic’ we mean limited to on page SEO such as keyword research, title tag edits, new content and blogging, and possible submitting a website to citation directories.
Typically, billing will fall into one of three categories:
- Monthly Retainer
If you’re paying a person from a digital marketing service to provide you with assistance in this arena, you can expect to pay anywhere from $40 to $150 per hour for their services. Paying on a per-project basis can yield wildly different pricing depending on the scope of the project, but a good average price for a small search engine optimization project would be somewhere between $500 and $1500 dollars. Monthly retainers can range from $500 to $7,000 depending on the complexity and the volume of the work required of the company.
The cost of a digital marketing service is mostly dependent upon the scope of the project. Simple SEO projects mostly involving text are likely to be relatively low-priced, while a digital marketing project involving app development or any type of interactive communication where more specialized personnel are going to need to be involved, is going to likely land at the less affordable end of the cost spectrum.
More costly services include:
- Guesting Posting Services on high DA sites.
- Enterprise level content marketing
- Premium editorial links, in-content, Niche
- Link building (manual outreach, not automated services)
- Press Release services
- Pay Per Click Advertising
- Social Media Outreach
What is a Digital Marketing Service?
A digital marketing service is a company that specializes in helping their clients generate traffic to their online portals. This can take many different forms. Search engine optimization involves looking at a client’s website and using strategies such as content generation or on-site optimization to drive traffic via the search engines to the client’s desired pages. Pay-per-click marketing focuses on the paid ads that marketers can purchase through Google or Facebook (just two of the most common examples).
Digital marketing services focus chiefly on measurable results. In the real world, there are relatively few metrics that can be used to measure marketing success, such as actual sales or the number of people who visit a brick and mortar store. In digital marketing, analytics are king, and a good digital marketing service can provide hard numbers about how many times a link was clicked, how long people stayed on a page, what content is the most interesting to consumers and more. This allows the client to get a very accurate picture of what marketing strategies are working, and which need further refinement.
Examples of Digital Marketing Solutions Include:
- Paid Search (PPC, Display, Remarketing)
- Paid Social (Facebook, LinkedIn, Twitter, etc)
- Natural Search – Organic Ranking
- Content Generation and Distribution
- Conversion Optimization
- Influencer Marketing
- Mobile Marketing
A digital marketing service can also help directly improve your website to provide you with higher rates of return from your web presence. In many cases, they will offer services to design client’s websites from the ground up. These designs will be created with things like search engine optimization and the optimal buyer experience in mind, in an effort to translate actual interest in a product or service into sales.
What to Look for in a Low-Cost Digital Marketing Service?
Any digital marketing service that has been in business for any amount of time should have samples of their work to show you online. This should consist of both examples of their actual work, such as of a website they have created for a client, but also reporting data showing what kind of return on investment (ROI) they were able to achieve for clients. Good companies should also be willing to provide references.
Next, you should look for an affordable digital marketing service that is willing to do a consultation with you before you sign any contracts or agree to pay for any services. You’re paying for the services of experts in their field, so don’t feel that you need to come to them with all of the ideas. A great company should be able to look at your existing web presence and branding and provide some ideas as to how their services could help you improve your profitability online.
It’s also important to find a digital marketing agency that is able to make your advertising and web properties stand out. If you look at several samples of an agency’s work and they all look the same, you have cause for some concern. A one-size-fits-all approach is rarely useful in any kind of marketing, and in web marketing it can be doubly problematic. When companies use templates or repetitive material to promote their clients, the material lacks the punch and personal touch needed to make a significant, long-term impact on a web presence. On the other hand, a company with projects that all show creativity and attention to the specifics of each individual client, is likely a great firm to get into business with.
Bargain Digital Marketing Service Companies with Discounted Prices
The exact discounted rates that are available from these companies will depend largely on what types of services you choose to bundle together. If you hire a company to run a complete web-marketing overhaul, including search engine optimization, website optimization, pay-per-click etc., you are likely going to get a more affordable rate on each individual service.
Thrive Internet Marketing Agency: Based out of Dallas, Thrive offers a simple monthly price that incorporates everything a client needs to start growing their online business. The company was names a Top SEO Agency in the country by Clutch.com, and their website includes numerous examples of their creative and excellent work for their clients.
Stryde: Stryde offers content marketing, search engine optimization, PPC, and email marketing services to help drive your profitability online. One excellent offering from the company is a free consultation, where the firm will evaluate your current web presence to help you understand how they can improve your profitability.
Whatever company you choose to do business with, don’t sign a long-term contract until you’ve seen results. Although web marketing can take time, a company should be able to show you how the efforts they have taken over the short term at an inexpensive cost are affecting your traffic or conversion rates. That way, you know they are worth the continued investment over the long haul.