Cheap Pay-Per-Click Management Service | Compare Costs and Options
A firm that offers PPC marketing services is essentially offering to take over all of the day-to-day minutiae that come with managing a pay-per-click advertising campaign. Search advertising pricing can be assessed in several different ways depending on the company that you’re doing business with. Some companies assess their fees based on a flat, monthly subscription service that retains the company to provide PPC management throughout the month. PPC advertising includes:
- Google Adwords
- Bing, Yahoo, AOL
- Google Shopping
- Social Media (Facebook, LinkedIn, etc)
- Display Advertising
Companies that are Google Certified may charge more, but they are also providing proof that they have a knowledge base that gives them the tools needed to be effective PPC managers, something which can be of value when selecting a firm. Companies that offer a more hands-on approach will also typically charge a higher rate, while those which use more automation may be more economical.
Support options can also affect the pricing that you pay a ‘pay by the click’ firm. While there may be low-priced options available that offer very minimal support, you have to consider whether or not that is right for your firm. If PPC is a major part of your marketing campaign and you plan on investing a significant budget into your ad campaigns, a high-quality support plan and team might be worth any additional cost.
What is Pay Per Click Management?
Pay-per-click ads are a special kind of Internet advertising where the advertiser pays a small amount of money every time a user clicks on one of their ads. This model was made most popular by Google, still, a giant in the industry, but has since been adopted by many other major players online, including but not limited to Facebook.
Pay-per-click management is when you hire a firm to outsource the management of all of your PPC campaigns. PPC advertising is quite complex compared to other types of more traditional advertising. The various platforms that offer PPC ads have an in-depth set of management tools that allow you to make sure that your ads only display to a highly targeted audience, maximizing your profitability.
Choosing the right keywords to target is one of the most difficult parts of managing any PPC campaign. Pay per click management experts can use their experience and the various analytical data available from the companies you are purchasing advertising from to help you target the keywords that are going to yield the most effective results for your business.
Finally, a pay per click management company should also provide you with in-depth reports letting you know, at a minimum:
- How your PPC budget is being applied
- What type of traffic your ads have yielded
- Return on investment
- Keywords suggestions
- Ad effectiveness compared against demographic information ie: are more men than women clicking on certain ads? Are people from a specific geographic region clicking on your ads more frequently?
What to Look for in Low-Cost Pay Per Click Management?
When you’re on the hunt for an affordable pay per click management firm, there are certain things you should keep in mind to ensure that you’re getting good value for your money. First among these needs to be a company that has a high level of proficiency with Google. This can take the form of a Google Certified company, or through a company that demonstrates a high level of competency with Google Analytics. Google Analytics experience is critical as this is one of the most comprehensive tools for measuring the success of any online endeavor.
Cheap pay per click management firms still needs to have enough manpower to assign a dedicated representative to manage your account. This is a feature to always look for. This allows you to build a relationship with a rep. Critically, it also allows the representative from your low-cost PPC management firm to learn about your business, your audience, and how to craft the most effective ads for your firm.
A low-priced PPC management firm should also not require you to commit to any sort of long-term contract just to use their services. If you sign a contract for the long term without first trying their service, you could find out that what looked like a bargain ends up being a long-term, unprofitable agreement. On the other hand, if you start working with an inexpensive PPC management firm and develop an effective relationship that is profitable for your business, then you may want to explore long-term contracts with that firm to see if you can negotiate an even greater discount.
Fair Bargain Pay Per Click Management Companies with Discounted Prices?
Ignite Visibility: Ignite Visibility is one of the most recognizable affordable PPC management firms, with a reputation earned through a long history of obtaining results for their clients. They offer low-priced rates without the need for long-term contracts. They also have international experience with the ability to offer services in languages other than English, something which can be very valuable if those populations comprise part of your target market.
Jellyfish: Jefllyfish is a highly analytical firm that relies on modern technology and tactics including highly specified audience targeting and machine learning when crafting campaigns for its clients. Like most companies offering a PPC management service, they are a full-service digital marketing agency, with PPC simply making up one strategy they can offer their clients. If you’re looking for a complete marketing solution for your company, they are a company worth having a discussion with.
Overall, discounted rates aren’t everything when it comes to selecting a PPC management company. You need to focus on a company that is affordable, but which provides you with a return on your investment. At the end of the day, it is the amount of money that goes back into your pocket as a result of your marketing efforts that matters.
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